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Thursday, April 6, 2017

Things To Know About Emotion Detection Technology

By James Williams


The field of computer technology has another new sector that is being tagged as the next generation in advancing user interface and experience. These last are called UI and UX in the information technology field, things that have been fueling all kinds of advanced programming. These are for all kinds of concerns in business, research, marketing and industries.

For marketing and other areas, study and research have come up with excellent data and systemic use for devices that are able to detect and reflect UE or user emotions. Emotion detection technology has advanced to the middle part of practical application. Some programs and systems are already running, but there are more technical concerns that need answers.

Social media, marketing websites and even cellphone usage have excellent possibilities for the use of the UE interface. When this becomes possible, marketing will be all the better configured to really interact with users intensively. Emotions are everything for consumer behavior, and only those with brain damage will be unable to respond to this new kind of interface.

Emotion drives consumer behavior, and that is an accepted standard in marketing. A product is has quality and practicality, but when it does not have emotional appeal, it will not be a blip in the consumer radar. Companies develop the best product and create an entirely independent marketing system that is emotionally appealing to consumers.

Advanced software available in this sector are able to tag emotional response, and can even study facial expressions. The interface is still too simple, although some companies are betting on this, and many more are out there looking for that new thing. VR already practices UE interface with things like sensors for motion in games, interactive apps and programs.

Another system includes GSR or galvanic skin response, and some medical technologies that measure heart rates and blood pressure may even be converted to UE interaction. Basic programming today is able to respond to a plethora of consumer behavior data, a commonly practiced system for knowing what a customer wants. And things get better all the time for this field.

However, these involve Q and A systems that are more like interviews, although the widgets try to minimize this quality for more intensive responses. Emotion detection is not a new technology in this sense. Also, machine learning, signal processing and computer vision are now truly filling out the blank spaces for a more workable system.

The simplest data mining process can even create good consumer behavior profiles, things basically recorded in open source transactions. Privacy is not invaded here, as other people would say, because these things are a matter of public and widespread record. The patterns for these profiling make computers know certain emotional responses that can be accurate.

Though still early in the game, some companies are getting ahead of everyone by investing lots of money on things that detect emotional reaction. The need is for completing the data on a set of relevant physical responses available. The projected starting income for the entire industry for working UE is at some 22 billion dollars or more.




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